Budapest ‘selfie museum’ a success with Instagram generation

A new so-called ‘selfie museum’ in capital of Hungary that lets guests pose by pink palm trees and frolic in colored sprinkle baths has verified a success with social-media savvy locals and tourists alike.
With almost 30,000 guests since it opened last December, the “Selfie museum,” billed as the 1st of its kind in Europe, is already one amongst the Hungarian capital’s hottest attractions.

Its creators say their idea, inspired by the same venue in the U.S.A., is targeted at the younger generation trying to find an edge to their status updates or profile photos.

“We play with shapes and colors, and try to push people’s borders and let their creative thinking bloom,” Lilla Gangel, who co-founded the museum along with her partner Balazs Koltai, said.

Visitors entering the first of 11 exhibition rooms are met with palm trees growing from the walls and pink-colored ceilings and surroundings.

“Here you can stand out from the group, maybe by finding a crazy new perspective like an aerial photograph, or by playing with the quirky props,” said 33-year-old Gangel.

“There are more and more places on the web where you can share photos, we’re living in this kind of world currently, whether we adore it or not,” she said.

The selfie opportunities among the 11 interactive installations at the 400-square-metre facility include a ride on banana swings, a climb on a unicorn, or a lounge on large macaroons.

Word concerning the new museum has unfolded quickly, unsurprisingly, on platforms like Instagram and Snapchat.

“They’re typical teenagers, They like Instagram and photos,” Oli, an Israeli tourist said whereas her young daughters threw exaggerated poses behind her.

“These are the days we live in, what can you do,” she laughed.
Typical visitors are aged between 13 and 30, in line with Gangel, though recently a pair of pensioners popped in to to pup their photos for an annual calendar they present to each other.

Panka Major, an 18-year-old Hungarian student, said she was an obsessive user of social media however lamented that “nowadays everybody checks their phones every minute”.

“It’s a natural thing however also bad, as you do not live in the moment, and instead reach for a phone to record it,” she said.