Facebook Advertisements aren’t as much of a “hack” as the rest of these strategies are. They’re more of a “must-do.”.
So I’ll disregard the fundamental, detailed walkthrough of how to use Facebook Advertisements to advertise your contest (though, if you have inquiries, you can discover that in our short article “How to Produce a Marketing Campaign That Actually Drives Sales” or our Full Overview to Facebook Advertisements (Book).
Instead, I’ll reveal you a really great, extremely easy hack to drive top notch website traffic to your contest with Facebook Ads.
Action 1: Add the Facebook Conversion Monitoring Pixel to your Site:.
Head to https://www.facebook.com/events_manager/pixel/ to start rolling with Facebook’s monitoring pixel.
Action 2: Produce a Custom Audience of People who Saw your Website, however Didn’t Transform.
As soon as you’ve included your pixel to your website (after following Facebook’s directions) most likely to Produce Custom Audience on the top right. Establish the pixel to trigger as quickly as people get here on your website, however make sure you * exclude * people who watch your check out page.
By doing this, you won’t be targeting existing clients with your contest, only bounced website traffic.
Action 3: Target Your Jumped Site Visitors with a Facebook Ad:.
Driving Conversion on your Competition.
So now that we have actually found out exactly how we’re mosting likely to hack driving web traffic to your web content, we need to make certain that the site visitors in fact transform.
Or else, what’s the factor in driving website traffic (do you see a little bit of a pattern right here?).
Depending upon that you ask, approximately 35% of “lost buyers” can be recovered with an excellent exit-intent popup.
So, allow’s say that you have the ability to drive 500 individuals to your contest web page. You have a 33% conversion rate on the page (regarding standard), you’re left with 365 individuals that jump. If we can recapture also 10% of those people with a leave popup you’ll get 36 more brand-new leads.
Let’s set it up:.
Initially, create your popup and also set it to trigger when somebody tries to exit a page.
Then, established it to trigger only on your competition web page.