Sports clubs and teams around the world have been long trying new ways to reach a wider fan base across the world. With major players within the sports world investing in new world brands and conjointly in social platforms, the limits of reaching news fans every year are just beyond the eye can meet.
TikTok is a short-form video-based platform from China – conjointly known as Douyin. The increasing popularity and use of the social app seem like the perfect way to reach a new generation of fans for football.
While the app is presently very famous in Asia, German giants Borussia Dortmund are looking to spread their fan base across the continent through the entertainment platform. The app has around five hundred million downloads globally and is available in seventy five different languages.