Report Takes a look at the Most Generally Shared Life Events on Instagram and also TikTok

Social network is where individuals share their large life events and also updates, in order to keep family and friends informed, and celebrate significant milestones, modifications, etc.

But what life events are individuals more than likely to share in each app?

The group from Confused.com lately embarked on a broader research of life trends, which also looked at the most preferred life occasion posts on Instagram as well as TikTok, based upon hashtag usage, which could give some beneficial context for your content planning, and also how to connect with the best target markets in each application.

First off, on Instagram– here are the top 10 most common life events within Instagram blog posts:

Those are all relatively logical, with the bulk being celebratory events– though the difference in post volume for each is worth keeping in mind.

Based upon this, a brand might intend to think about marketing to brand-new home customers in the app, or post concerning brand-new hires, or make it a bigger emphasis for projects based around these key life events.

On TikTok, the leading 10 listing is similar, with some small differences.

‘Separation’ is a lot higher on TikTok (coming it at 11th on the listing on IG), while ‘Marital relationship’ is not as high (23rd on TT). Uncertain what that suggests– I would at first conclude that TikTok’s more youthful audience would certainly cause much less conversation of marital relationship, but splitting up is an essential emphasis (as is separation) so …

Possibly apart people are most likely to jump onto TikTok to discover a brand-new companion.

‘Gender disclose’ is likewise a larger focus on TikTok (13th on IG), while ‘Fatality’ and also ‘Funeral’ both make the leading 10.

Some of these fads would certainly associate with the variance in audience demographics, but it is interesting to note the distinctions, and exactly how considerable each subject is across the two applications.

Naturally, for the most part, this research study doesn’t reveal much that you didn’t already understand– both apps are utilized for commemorative messages as well as major announcements, which includes every one of the huge life turning points and also changes.

But it is interesting to contrast the popularity of each, and to take into consideration how that could connect to your advertising and also outreach, according to usage.