Snapchat is stepping up the fight against rival services with a brand new feature permitting users to binge-watch its ‘Creator Shows’ original content.
If you’re not accustomed to Original Shows, they involve celebrities and
influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart creating videos for Snapchat.
These are monetized and displayed within the
app as short-form, vertically-orientated original videos.
Schwarzenegger’s show is named ‘Rules of Success with
Arnold Schwarzenegger,’ and involves motivational words of knowledge from the terminator himself.
But a
brand new development is making these shows accessible to binge, Netflix-style.
At the
instant, they’re integrated
into the ‘Discover’ section of the app. however in step with Mashable,
users are going to be able to swipe over from the
Discover page to access a
dedicated ‘Shows’ section of the app.
According to the site, it’s much ‘cleaner’ than alternative elements of Snapchat and will be instantly comfy to anyone that uses
streaming platforms like Netflix or Amazon Prime. It’s a grid layout that features your recently watched shows and the ones you’ve subscribed to.
A representative for
Snapchat has confirmed the
corporate is testing the feature however hasn’t confirmed once it’ll become absolutely accessible.
In April, Snapchat disclosed it was aggressively pushing ahead with
original content.
The new shows – targeted at the majority under-34 Snapchat
user base, include a written drama known as 2 Sides that covers a teenage couple breaking
up, showing both points
of view at the same time.
News programs, documentaries and comedies additionally feature and
Snap, the corporate that
owns Snapchat, says time spent watching shows
has over tripled over
the last year.