Snapchat is challenging both Netflix and YouTube with its latest plan

Snapchat is stepping up the fight against rival services with a brand new feature permitting users to binge-watch its ‘Creator Shows’ original content.


If you’re not accustomed to Original Shows, they involve celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart creating videos for Snapchat. These are monetized and displayed within the app as short-form, vertically-orientated original videos.


Schwarzenegger’s show is named ‘Rules of Success with Arnold Schwarzenegger,’ and involves motivational words of knowledge from the terminator himself.


But a brand new development is making these shows accessible to binge, Netflix-style.


At the instant, they’re integrated into the ‘Discover’ section of the app. however in step with Mashable, users are going to be able to swipe over from the Discover page to access a dedicated ‘Shows’ section of the app.


According to the site, it’s much ‘cleaner’ than alternative elements of Snapchat and will be instantly comfy to anyone that uses streaming platforms like Netflix or Amazon Prime. It’s a grid layout that features your recently watched shows and the ones you’ve subscribed to.
A representative for Snapchat has confirmed the corporate is testing the feature however hasn’t confirmed once it’ll become absolutely accessible.
In April, Snapchat disclosed it was aggressively pushing ahead with original content.


The new shows – targeted at the majority under-34 Snapchat user base, include a written drama known as 2 Sides that covers a teenage couple breaking up, showing both points of view at the same time.


News programs, documentaries and comedies additionally feature and Snap, the corporate that owns Snapchat, says time spent watching shows has over tripled over the last year.